In the increasingly challenging world of Motorcycling it is exciting to see Corporate America joining the fight to increase our visibility. To help standardize warning signs for motorcycle safety and reduce the number of motorcycle crashes at intersections involving other vehicles, Allstate is working with traffic authorities to permanently install motorcycle warning signs in more than 30 U.S. cities this year. In order to bring awareness and help reduce the incidences of motorcycle crashes, the Illinois based insurance company has installed warning signs on dangerous Chicago intersections taking the total number to 12. Warning signs have been installed at the corners of West Ohio Street and North State Street, and North Kedzie Avenue and West Fullerton Avenue, in addition to the intersections of Southwest Highway and West 11th Street, West 159th Street and Highway 45, West Wolf Road and State Street, and South Archer Avenue and Bell Road.. This move is part of the Once is Never Enough program, which has already installed signs in several other major cities. Ultimately, Allstate hopes to establish a standard warning sign that can be used and recognized across the country.The first “Watch for Motorcycles” signs were recently installed in OH, GA, TX, IL, MD, MI, PA, TN, MO, SC & OR.
Allstate encourages drivers to look twice for motorcycles, and the yellow diamond-shaped signs were designed to remind them to do just that. The warning sign was created following two years of development, which included more than 100 temporary installations in various U.S. cities between 2010 and 2011. Additionally, Allstate with the help of a handful of celebrity bikers is encouraging people to visit the Allstate Motorcycle Facebook page and take the O.N.E.(Once is Never Enough) Pledge – committing to look twice for motorcycles at intersections – and share with at least one other person to spread the message. To take the O.N.E. Pledge and help make the world a better place to ride, visit www.facebook.com/AllstateMotorcycle.
It is great to see Big Business looking out for the Motorcycling Community, rather than vilifying those that ride. Hopefully their efforts will make a difference and the warning sign will become a standard around the globe. Thank you to Allstate from everyone here at K and G Cycles(www.kandgcycles,com) for creating this campaign and trying to make a difference.