Harley-Davidson: Continued Success for an Iconic Brand

Harley-Davidson’s shares are on the upswing as the iconic brand plans to ship 245,000-250,000 motorcycles this year. Not everyone saw this positive change coming. Forcasters predicted lower earnings. Reduced manufacturing costs and a diverse group of new customers are part of this recent success. New models have also helped the brand’s solid image. The new Seventy-Two and Softail Slim models have been popular purchases recently. Earnings are expected to rise 14% over the next 5 years.¬†Even with inevitable bumps in the future, this iconic brand’s future continues to look bright. Fans of the brand cannot be satisfied by anything less than a true Harley-Davidson; something that will surely help the brand weather any future economic storms.