New Age Marketing from Honda – across the pond.

Apparently, the kids in some European areas are being catered to by Honda Motorcycles with current hip-hop stars and Facebook games. We know the scooter market is big over there, and the upcoming teenage riders are a fresh market to tap. Attached below is a video from the rap-star Tinchy Stryder (real name Kwasi Danquah) is a British grime music artist of Ghanian origin. We Just wanted to show how these companies are jumping the trends to grab the attention of the kids who never remember life without the internet!

The online film starring Stryder is being supported by a Facebook game and a tie-up with fashion brand Gas in order to push the Vision 50, Honda’s 50cc entry level scooter.

The Urban Explorer Facebook game is available in five languages and offers the chance to win the scooter and money-off vouchers for Gas.

Scooters can be driven by 14-year-olds in some European markets, whereas drivers must be 16 and older in the UK.

The Vision 50 is being launched today (8 November) in Milan along with six other bike models. Crayon is handling all the pan-European marketing activity for all the launches.

 

Ian Armstrong, Honda Motor Europe’s head of marketing communications, said today’s debut marks an “unprecedented number of new and updated motorcycles for 2012”. One of the new models is the Integra, which is being positioned as a bike with the accessibility and comfort of a scooter but the capabilities and handling of a motorcycle.

Honda is aiming for “intelligent, confident, stylish yet pragmatic” riders with a press campaign supporting Integra’s launch. Crayon has also created a smartphone app in partnership with Twistyride.com and Mobikehotel.com, to help riders plan their routes across Europe and to push Honda’s Crosstourer motorcycle.

Honda will emphasise the high-performance of its latest Fireblade model through a film featuring interviews with Honda race team riders, mechanics and designers.

We’ll pass on that Fireblade info when we get it. There are K and G Cycles fans out there who would probably like to check into one of those.