Hey Gang, unless you weren’t aware, the “K” of K and G Cycles is none other than Kyle Marakas, the lovely wife of George, bike rider and co-owner of our awesome online superstore. Therefore, we have a real heart for women riders and the beauty they bring to the biker scene. A recently posted review on Women Riders Now, fully extolls the features of the new Harley Davidson Switchback, as a very female-rider friendly machine. We’ll give you a sample of the story, then send you on over to the complete edition posted by Genevieve Schmitt on their site:
Once in a while, a motorcycle is introduced that I believe has “woman rider” written all over it. The 2012 Harley-Davidson Dyna Switchback is one of those motorcycles. Why do I think this? Because it is a purpose-built touring motorcycle designed for riders who can’t or don’t want to handle the large touring motorcycles—and that description fits the majority of women riders.
If you’ve done any research on the Switchback, you’ll find that most of its advertising focuses on the bike’s most marketable attribute: the Switchback is actually two bikes in one. First, it’s a tourer because it comes stock with a windshield and hard-sided saddlebags. But it’s also an around-town cruiser when you remove the bags and windshield, which can be done easily and quickly. When you’re ready to “switch back” to a tourer, simply reattach those accessories.
I don’t think this switcheroo feature is what will attract most women. Sure, it’s nice to have the option to remove the windshield and saddlebags when you don’t need them, but what woman doesn’t need or want a way to carry extra gear? And what woman doesn’t want a way to protect her face from the ravages of the wind? OK, I’m generalizing here, but you get what I mean. I believe the biggest appeal for women is that the Switchback is a motorcycle that’s set up for touring right from the factory and is much easier to handle and costs a lot less than Harley-Davidson’s larger touring models.
When I first sat on the Switchback, I immediately thought “mini Road King.” The image of a man and woman riding side by side popped into my head, the man on his Harley-Davidson Road King and the woman on her “Road Queen,” the Switchback. His and hers—a matched set. So for couples wanting to tour together, consider these two motorcycles. Note to Harley-Davidson: I’ll allow you to use my idea of marketing these two motorcycles together as “his and hers.” With women influencing 85 percent of households’ purchasing decisions, this would appear to be a smart marketing strategy to get more guys (your core market) on the road. You can thank me later.
Read the rest of the story here at Women Riders Now