What would you do, With a Seventy-Two??

Hey Gang! Harley Davidson is sure doing a great job of offering pre-customized models that are delivered to the showroom with a real genuine sense of history and style, without you ever having to turn a wrench.

Case in point, is one of the new models recently released, the Sportster Seventy-Two. Our Question to the K and G Family, is this: How excited would you be to purchase your bike with its personality and “custom” look designed by the Motor Company, or do you prefer to take a “stock” looking bike, and transform it yourself? One other option may be to buy the pre-customized version, and take it to a further, more radical level of visual Pop, or performance, or both.

What are your thoughts on these new models?

The Harley-Davidson Seventy-Two motorcycle is a metal flake dream machine, a Sportster on a trip back to the days when the cool kids rode a Sting-Ray and the big boys parked choppers in a row on the curb.

Those motorcycles were long and lean; candy-apple color and gleaming chrome shimmering in hazy summer sunlight. From its Hard Candy Big Red Flake paint and ape bars to its narrow whitewall tires, the Seventy-Two is a respectful nod to that era, and to the influence of the custom culture that still percolates today along Whittier Boulevard, the legendary cruising street in East Los Angeles also known as Route 72.

A new generation of custom builder is tapping into that era and making a fresh statement, not just in California but in garages across the country, even around the world.

“In creating the Seventy-Two, we were also inspired by the vibe of the early chopper era,” says Frank Savage, Harley-Davidson manager of industrial design. “Those bikes were colorful and chromed, but also narrow and stripped down to the essentials. You look at period examples and they are almost as simple as a bicycle. It’s a custom style that’s very particular to America and that California scene.”

Metal flake, an iconic design element of the ‘70s, appeared in everything from dune buggy gel coat to vinyl diner upholstery, and on custom motorcycles. Harley-Davidson brings the sparkle back on the Seventy-Two with Hard Candy Big Red Flake paint.

This new finish is created by applying a black base coat, followed by a polyurethane system that carries hexagon-shaped flakes that are more than seven times the diameter of metal flake used in typical production paint. Each flake is coated with a thin aluminum film and then tinted red. Four applications of clear coat, combined with hand sanding, create a smooth finish over the flakes.

“The final touch to the Hard Candy Big Red Flake paint is a logo on the tank top and pinstripe scallop details on both fenders,” says Savage. “Each was originally created by hand, and we recreated that art in a decal for production, so they still have the appearance of hand-applied graphics in that they are not exactly perfect. The graphics are then covered with a final clear coat application.”

A solo seat and side-mounted license plate bracket leave much of the chopped rear fender – and more of that paint – exposed on the Seventy-Two. The powertrain is finished in Gray powdercoat with chrome covers and a new round air cleaner with a dished cover. A classic Sportster 2.1-gallon “peanut” fuel tank adds a final period touch to the motorcycle.

Key features:

  • Air-cooled Evolution 1200cc V-Twin engine with Electronic Sequential Port Fuel Injection (ESPFI), rated at 73 ft. lbs. peak torque at 3500 rpm.
  • Powertrain is finished in gray powdercoat with chrome covers.
  • Paint color choices include Hard Candy Big Red Flake with period pinstripe details on fenders and fuel tank, Black Denim, and Big Blue Pearl.
  • Classic 2.1-gallon peanut fuel tank.
  • Dunlop white side wall 21-inch (MH90-21) front and 16-inch (150/80B16) rear tires.
  • Chrome laced wheels.
  • Ten-inch mini-ape handlebar mounted on a two-inch high riser.
  • Chrome, eight-inch round air cleaner cover with center screw mount.
  • Chopped rear fender exposes rear tire.
  • Side-mounted license plate bracket.
  • Chrome, staggered, shorty dual exhaust with slash-cut mufflers.
  • Solo seat with black textured vinyl cover.
  • Handlebar-mounted speedometer with chrome cup.
  • Chrome rear fender struts.
  • Chrome coil-over pre-load adjustable rear shocks.
  • Forward foot controls.


  • MSRP Color $10,499
  • MSRP Hard Candy Big Red Flake $11,199
  • Electronic Sequential Port Fuel Injection (ESPFI) STND
  • Security System Option $370